Market research on indian dating websites


17-Feb-2019 17:31

Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites.The typical (median) online dating site user is 38 years old, while the typical (median) dating app user is 29 years old—nearly a decade younger.Although the proportion of Americans who say that they personally use online dating has not changed dramatically since 2005, familiarity with online dating through others (i.e., knowing someone who uses online dating, or knowing someone who has entered into a relationship via online dating) has increased significantly over that time.Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population.

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Similarly, college graduates and the relatively affluent are especially likely to say that they know someone who has met a spouse or long-term partner via online dating—and once again, nearly every major demographic group is more likely to know someone who has done this compared with eight years ago.Older adults use online dating sites in at least modest numbers, but dating app usage is effectively non-existent for people in their mid-forties and beyond.The median ages for online dating site users and dating app users are illustrative in highlighting the age differences between each group.has become steadily more prevalent in recent years.

In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.

Overall, college graduates and those with relatively high household incomes are especially likely to know someone who uses online dating sites or apps.



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